What, Exactly, Is Your Marketing Doing?

Photo by Jeremy Yap on Unsplash

Can an outside analysis of its effectiveness help?

In spite of all the available data, and the analytics tools we have to analyze that data, a lot of marketing is difficult to measure for effectiveness. Operational mindsets often depend on ROI calculations to make decisions, yet ROI for marketing is not always easily definable. Yet, if you stop marketing, you…

To keep reading this story, get the free app or log in.
Read the rest of this story with a free account.

You’ll also discover more fresh thinking personalized to your interests and can follow your favorite authors, publications, and topics.
Or, continue in mobile web
Already have an account? Sign in

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store