We Like Interesting Businesses. Marketing People Don’t Get It

Does this look like fun? Photo by Alex Kotliarskyi on Unsplash

The ‘rules’ guarantee a generic message

Comedy can work for B2C. B2B, not so much

Copycat B2B marketing is easy, but…

Don’t mix up rules with strategy

Tech start-ups should not emulate the big guys

Former software marketer. Former musician. Writer, nine non-fiction books, two novels, Buddhist, train lover. Amateur cook, lover of life most of the time!

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