We Like Interesting Businesses. Marketing People Don’t Get It

I know, I was one

Does this look like fun? Photo by Alex Kotliarskyi on Unsplash

I’m having an interesting internal narrative about my marketing writing. I have multiple B2B clients I do content for. They all have templates, briefs, and style guides, and they are all identical. If you write a long sentence, no matter how elegantly structured, it is bad. Or a long paragraph, even if the subject is complex and…