Thanks George, I hope you didn’t take an implicit criticism in me comment because I agree with most of what you are saying. The connection with UX is the things it knows about how people consume content online: formatting, sentence length, heads, etc. And places where clever UI design actually hurts traffic (get the weekly Neilsen/Norman Group Newsletter, it the authoritative source). While understanding these things makes for a much better experience, longer page time, and lower bounce rates, they are really common sense backed up by research. Much of the SEO guesswork implies that it has this same research backing it, but it seldom does. The dark side of the stuff is the implication that SEO ‘experts’ have a secret sauce that others don’t understand that can raise ranking. The fact is that they don’t. The day people stop paying people for SEO and just learn the basics themselves can’t come soon enough. And I suspect Google feels the same.