Tell Them What You’re Going To Tell Them, Tell Them, Then Tell Them What You Told Them

Photo by Scott Rodgerson on Unsplash

There’s content marketing gold in that tongue twister

One writing technique I don’t see often enough is the use of an abstract or summary at the beginning of marketing content. Repetition is a tried and true way to get a message across, but it has added value in a time when reading…

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