Startups: The Six Basic Needs that Drive Searches and Buying Decisions

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Photo by Jo Szczepanska on Unsplash

Should you orient your startup product or service to a single emotional need?

These six emotional needs drive buyers: Surprise me, thrill me, impress me, educate me, reassure me, help me

Pairing your content strategy to these need stages

A framework for your content marketing

Written by

Novelist, Tech Marketing Writer, Growth Consultant. I have been a professional writer for over 20 years- 8 non-fiction books and 1 novel, many articles, etc.

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