Startups: Don’t Market To Me In Your Language

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Photo by Daan Stevens on Unsplash

“We know that enhanced customer engagement drives improved retention, growth, and efficiency. But how do you attribute marketing-driven manifestations of the customer experience back to business goals?”*

I have no idea what this means.

The basics: active voice, eliminate unnecessary adjectives and adverbs, keep the meaning clear as a bell

You have to know the primary problem you are solving

Written by

Novelist, Tech Marketing Writer, Growth Consultant. I have been a professional writer for over 20 years- 8 non-fiction books and 1 novel, many articles, etc.

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