Never Market Research Your Writing: John McPhee On Choosing Your Topics

Photo by Kelly Sikkema on Unsplash

“Never market research your writing.Write on subjects in which you have enough interest on your own to see you through all the stops, starts, hesitations, and other impediments along the way.”

John McPhee, Draft №4*

McPhee’s point is a good one but one that directly contradicts a lot of the advice given out by less…

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