I Turn Down Writing Projects All The Time

Here’s why- and there is an important lesson about the value of time involved

Photo by Pavel Neznanov on Unsplash

The hidden costs of freelance writing

The brief required a deep knowledge of a technical subject that I only have a passing knowledge of. It was sent to me because I have done a lot of tech marketing work. I knew I could do it but I’d have to do a deep dive on the subject matter, which would consume too much time. Otherwise I would not get it right.

The future value of new expertise

If the subject matter had been something that interested me and that I could leverage for future work, I might have taken a loss on the project and viewed it as getting paid to improve my knowledge base and build my business. But I did not think it was potentially lucrative, nor did the subject interest me. So, I passed.

If you are new to freelancing, passing up work is hard

I understand that saying no to a new paying client is tough, especially when you’re learning the ropes and need the practice and money. The secret to freelance writing success, especially in content marketing, is subject matter expertise. Clients know that if you know your stuff, your work will be much better and much more relevant. That, in turn, means you can command higher rates.

Former software marketer. Former musician. Writer, nine non-fiction books, two novels, Buddhist, train lover. Amateur cook, lover of life most of the time!

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