I hate this idea of creating a ‘personal brand’. You build your identity and audience, as a writer, by writing good stuff. Useful or entertaining stuff. I signed up for one of these newsletters and it consists of a lot of whiny, self-indulgent ‘information’ or random thoughts. Writers writing about writing! When I write about writing I’m talking about experiences I’ve had as a professional writer and well paid content marketer. If someone finds my stuff and likes it, great. But I’m not sending them my weekly thoughts- they’re not that interesting or insightful!

Written by

Novelist, Tech Marketing Writer, Growth Consultant. I have been a professional writer for over 20 years- 8 non-fiction books and 1 novel, many articles, etc.

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