George, Thoughtful response as I’d expect. As a long time professional writer and content marketer (B2B), I have to disagree with the assumption that most SEO people are good enough writers to do better than someone with deep market knowledge, at least in B2B. I’d say start with finding a writer who can do a deep dive and learn a product, buyer journeys, and the buyer’s principal pain points and then run their work through an SEO filter, either something like Yoast, or by having it reviewed by someone with SEO knowledge. But don’t start with that person. They are not going to focus on the marketing message, they are going to focus on their area of expertise.

Finding good content developers with serious marketing skills is rare, to say the least (lucky for me). Finding that same person with SEO knowledge is even harder and what anyone requiring content marketing should seek and hold out for until you find it.

Obviously you are a writer who has that SEO knowledge. But very few do and very few SEO gurus can write a decent compelling sentence.

Former software marketer. Former musician. Writer, nine non-fiction books, two novels, Buddhist, train lover. Amateur cook, lover of life most of the time!

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