Content Marketing and SEO are Indistinguishable

Image for post
Image for post
Photo by Sylvia Yang on Unsplash

Great, relevant content is the driving factor behind great search engine results: the gaming of the system is over

SEO is intimately tied to writing and content strategy

Lazy content not wrapped in a solid strategy is not going to fly, in fact it will crash

Creating marketing content, out of this context, is not useful

Buyer journeys go beyond the ‘persona’ model

Content libraries customized for multiple journeys

Providing content creators with actionable information

The end of ‘secret sauce’?

Written by

Novelist, Tech Marketing Writer, Growth Consultant. I have been a professional writer for over 20 years- 8 non-fiction books and 1 novel, many articles, etc.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store